The Adwords Fundamentals

I'm Fiona Ing, a fourth year business student at the University of Ottawa. Although academics are great, I believe mainly in learning and growing through evaluating past successes and failures. I personally love marketing, especially digital marketing and automation. I also love soccer, volleyball, travelling, innovative technology, and long walks on the beach of course. I genuinely hope that what I learn from my experiences helps you to navigate through your journey of academic, personal, and professional life!

2018

about me

work experience

certifications & skills

I worked at Klashwerks for my third co-op term where I assisted with many marketing tasks. I had a great time helping with a strategic pivot from B2C to B2B where I focused primarily on social media, analytics, automation, lead nurturing, advertising, website management, & CRM implementation.

GOOGLE ADS

MARKETING & SOCIAL MEDIA ASSOCIATE

MARKETING INTERN

In January of 2018, I worked at an e-commerce services company that provides clients with digital transformations through conversion rate optimization,  e-commerce solutions, digital marketing, and more. I worked with an amazing team where I took on creating marketing collateral, project management, social media, keyword research, & email marketing.

2018

2017

My first time ever working in an office, I had the fantastic opportunity to have a co-op at Public Safety Canada. My team was extremely supportive of all of my work which involved social media management during critical emergencies like the BC wildfires of 2017, & answering numerous public enquiries concerning most Public Safety affairs.

JUNIOR COMMUNICATIONS OFFICER

GOOGLE ADS

GOOGLE ANALYTICS

ADOBE

KEYWORD RESEARCH

SOCIAL MEDIA

Hootsuite & Networks

Content Arbitrage

ConversionXL Course

AdWords Search Certification

Analytics Qualification

Photoshop & Premiere Pro

Want to chat?

Fiona Ing

AUTOMATION

EMAIL MARKETING

SOCIAL ADS

Facebook & LinkedIn Advertising

Lead Gen & CRM Integration

Drip B2B & B2C Campaigns